Award-winning campaign number two.
Man, that feels good to say.
This was my first campaign as a senior copywriter. As in, this project kicked off the day after I got my promotion.
The video goes into the details, so I’ll just top-line.
The strategy was to show Walmart shoppers that Jimmy Dean’s expansive variety of convenient breakfast options meant they could enjoy a satisfying breakfast however, wherever, and whenever they wanted.
For Jimmy Dean nationally, it was: Today’s Your Day to Shine On
At Walmart, it was: Shine Your Way
