Spec campaign from my portfolio school days
The concept at the time (over a decade ago, wow) was for Playstation 4, but in a lot of ways I think it still applies. We chose a primarily guerrilla out-of-home strategy to capture the immersiveness of modern gaming—because if there’s one thing all gamers understand, it’s that the line between real life and gaming life is always blurred.
Art director: Kayla Ducklo
