I’ve been in the industry long enough to know that when a client gives you a brief that says ‘we want fun headlines’, you savor the moment. Much like one savors these snacking innovation items from Orchard Valley Harvest.
The ask was to educate and encourage trial. Haven’t seen these in my store yet, but I can guarantee purchase of at least two units the second I do.
And a couple sample social ads we included for sell-in.
