Tyson wanted a rebrand for their line of plant-based protein to break out of something like a reputational stasis. They asked for a ‘hedonistic’ approach.
I said, “Hold my beer.”
High level, the concept was indulgent cheat day-worthy recipes with a more wholesome protein base.
We’ll get to the work that got made in a minute. But I want to start with my favorite part of this campaign development, when my agency gave me the green red light to take the gloves off.
Among other things.
And yes. This video was presented to our highest level client.
As were the following slides.
This too.
Anyway, here’s the work that lived beyond Microsoft Teams.
