This would go on to become the Cap’n Crunch Arcade once the reality of that little thing called money reared its head. But this deck is still being used as a best-in-class pitch story at my agency, so I thought it warranted its own space.
This was a launch campaign for Cap’n Crunch’s new line of snacking products, targeting a demographic called ‘the eternal child’. So, they picked the right writer.
I never knew work was allowed to be this much fun.
